Sep 23, 2026
Multi-brand and multi-agency design: why a tenant per brand fragments identity, reporting and workflow, and how groups, profiles and workspaces isolate instead.
When the campaign calendar lives in a spreadsheet, the data model is usually wrong. Workfront Planning for strategy, Workflow for execution.
How to carry campaign metadata from Workfront Planning into Workflow with record conversion and pre-populated custom forms, so nobody re-enters it.
Why cross-team and cross-agency dates slip when each team tracks its own deliverables, and how unified templates and metadata fix the model.
Free-text campaign, channel and business unit fields corrupt reporting. Fix it in the schema, and bring ERP and PIM data in through Fusion.