Sep 23, 2026
When the campaign calendar lives in a spreadsheet, the data model is usually wrong. Workfront Planning for strategy, Workflow for execution.
How to carry campaign metadata from Workfront Planning into Workflow with record conversion and pre-populated custom forms, so nobody re-enters it.
Why cross-team and cross-agency dates slip when each team tracks its own deliverables, and how unified templates and metadata fix the model.
Free-text campaign, channel and business unit fields corrupt reporting. Fix it in the schema, and bring ERP and PIM data in through Fusion.
Attach approved AEM Assets in context from Workfront using Asset Selector or Content Advisor, keep metadata in sync natively, and model clearance as a status.
Meeting a 'single view' requirement across repositories with AEM federated asset management and App Builder references, instead of copying binaries.